Bread Ahead has become one of London’s best-loved bakeries, famous for its pillowy filled doughnuts and robust sourdough breads. The South Kensington branch continues the tradition, offering counters piled high with pastries, savouries, and cakes alongside its signature loaves. The interiors are simple and functional, focused on the craft of baking rather than polish, and there’s always a buzz of customers picking up sweet treats or grabbing coffee to go. Beyond the shopfront, Bread Ahead is also known for its baking school, giving it a reputation not just as a bakery but as an institution for anyone curious about the art of bread and pastry.