Not all museums in London deal in history or high culture. Some are about play — and Paradox Museum London is firmly in that camp. Located on Brompton Road, this newcomer invites visitors to question what they see, with immersive rooms and installations designed to trick the eye and delight the camera.

A house of illusions

Step inside and perspective shifts. Walls tilt, mirrors multiply, and familiar rules of balance and proportion no longer apply. Have you ever stood in a room where one person appears giant and another tiny, simply by changing sides? The museum thrives on such visual paradoxes.

Each gallery is crafted for interaction: floors that invert gravity, portraits that watch you back, optical illusions that feel like stepping into a photograph mid-edit. It’s less about passive looking and more about playful participation.

For families, friends, and phones

Unlike South Kensington’s grand institutions, Paradox Museum is unapologetically about fun. Families bring children for an afternoon of laughter; groups of friends come to stage surreal photographs; couples turn the space into a quirky date.

The museum’s design acknowledges today’s culture of sharing. Almost every installation is photogenic, encouraging visitors to frame their own narratives and take them home — or online.