Just off South Kensington station, The Ampersand is a contemporary boutique hotel with a playful, design-led spirit. Inspired by the area’s cultural institutions, interiors reference botany, astronomy, music, geometry, and ornithology—motifs that run through its patterned fabrics, artworks, and bespoke detailing. Public spaces are bright and polished, from the buzzy Drawing Rooms serving afternoon tea to the more relaxed, subterranean games room with table tennis and retro curiosities.

The rooms carry the same creative thread: bold wallpaper, clean-lined furniture, and a mix of comfort and character. Service is approachable and efficient, suited to both leisure and business stays. Its location, across from the Natural History Museum and minutes from the V&A, situates it firmly in the cultural heart of South Kensington while offering a distinctly modern counterpoint to the area’s more traditional hotels.