Set in a converted townhouse on Cromwell Road, ibis Styles London offers a playful, budget-friendly take on South Kensington. Interiors are bright and themed around the Underground, with graphic wall art and pops of colour giving the public areas a lively, informal mood. Rooms are compact but well thought out, with simple furnishings designed for practicality and comfort.

The hotel’s appeal lies in its location: close to Gloucester Road station, with direct access to Heathrow and central London, and a short walk to the V&A, Natural History Museum, and Royal Albert Hall. Service is friendly and unfussy, suited to guests who want an accessible base rather than full-service luxury.