Set in a converted townhouse on Cromwell Road, ibis Styles London offers a playful, budget-friendly take on South Kensington. Interiors are bright and themed around the Underground, with graphic wall art and pops of colour giving the public areas a lively, informal mood. Rooms are compact but well thought out, with simple furnishings designed for practicality and comfort.
The hotel’s appeal lies in its location: close to Gloucester Road station, with direct access to Heathrow and central London, and a short walk to the V&A, Natural History Museum, and Royal Albert Hall. Service is friendly and unfussy, suited to guests who want an accessible base rather than full-service luxury.
Why We Love It
Playful interiors with London Underground theme
Excellent transport links via Gloucester Road station
Affordable base in cultural South Kensington
110 Cromwell Rd, South Kensington, London SW7 4ES, United Kingdom
At a Glance
3-star hotel — Rated 8.0 Very good
Family Friendly, Business Ready, Accessible Rooms, Pet Friendly, Cocktail Bar
“Perfect location in Kensington - close to shops, cafes and the tube station.”